Our Story

Rédgine Saffiyah is a natural product scientist at heart. Growing up in a family where the first line of defense to fend off sickness or infection is the use of natural remedies, she has always been fascinated by their mechanism of action. As she pursued her undergraduate and graduate studies in the biological and chemical sciences, she became even more intrigued with how much nature has to offer. Science became possible because of nature and when the two are properly blend, amazing things can happen.

In the winter of 2007 inspiration grew into ideas, and then ideas were put to work. Right in her kitchen, using her knowledge from science and what she was learning from her studies in natural medicine, she formulated her first line of hair care product for the use of family and friends. In  2009 with the encouragement of those who were using her products, the hair care line was launched. To date, she has expended her brand to include, skin care, bath & body care and eco-friendly home base products and with more lines pending to be launched. Her purpose in creating the product line is to encourage everyone to have a holistic approach way of life, thus helping you be The Naturally ‘Beautifull’ Healthy You.